Readex Research
recently conducted a survey sponsored by FenderBender
magazine studying people’s perceptions of advertisements. The results of the
survey revealed what types of advertisements communicate the most effectively
to FenderBender readers.
The advertisements for the study were chosen from FenderBender’s August 2015 issue. The
respondents were asked to report how they perceived each advertisement. The
first method of reporting was to choose one of three categories
(attention-getting, believable, or informative) to which they felt the
advertisement belonged; the second was to provide their own personal feedback
on what message or feeling the advertisement conveyed to them.
The Management Success! advertisement is directed toward
auto shop managers who are having a difficult time effectively managing their
employees, thus creating a “black hole,” which pulls their employees’
production down and prevents the shop from becoming highly profitable. The main
goal of the advertisement is to encourage the managers to take the Management
Success! Black Hole quiz to find out what areas of their management need
improvement.
For more information about Management Success’ training and consulting
services, please visit www.managementsuccess.com.
About
Management Success!
Management Success! is an auto industry consulting firm that
specializes in elevating the quality of life of shop owners all over the US and Canada. Founded
in 1993 and headquartered in Glendale,
CA, Management Success! helps
shop owners become effective managers in order to increase profits. The
Management Success! team believes shop owners deserve to be well-compensated
for their hard work. Management Success! fully arms shop owners with every
executive ability needed to win.
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Please contact Morgan Scott at Management Success’ Marketing
Department at Morgan.Scott@managementsuccess.com or (818) 500-9631 for more
information regarding Management Success! conventions and training programs.
