Readex Research recently conducted a survey sponsored by FenderBender magazine studying people’s perceptions of advertisements. The results of the survey revealed what types of advertisements communicate the most effectively to FenderBender readers.
The advertisements for the study were chosen from FenderBender’s August 2015 issue. The respondents were asked to report how they perceived each advertisement. The first method of reporting was to choose one of three categories (attention-getting, believable, or informative) to which they felt the advertisement belonged; the second was to provide their own personal feedback on what message or feeling the advertisement conveyed to them.
The Management Success! advertisement is directed toward auto shop managers who are having a difficult time effectively managing their employees, thus creating a “black hole,” which pulls their employees’ production down and prevents the shop from becoming highly profitable. The main goal of the advertisement is to encourage the managers to take the Management Success! Black Hole quiz to find out what areas of their management need improvement.
For more information about Management Success’ training and consulting services, please visit www.managementsuccess.com.
About Management Success!
Management Success! is an auto industry consulting firm that specializes in elevating the quality of life of shop owners all over the US and Canada. Founded in 1993 and headquartered in Glendale, CA, Management Success! helps shop owners become effective managers in order to increase profits. The Management Success! team believes shop owners deserve to be well-compensated for their hard work. Management Success! fully arms shop owners with every executive ability needed to win.
Please contact Morgan Scott at Management Success’ Marketing Department at Morgan.Scott@managementsuccess.com or (818) 500-9631 for more information regarding Management Success! conventions and training programs.