Glendale, California, January 1, 2016
Management Success is pleased to announce the launch of its newest workshop series, “Mastering Social Media.” This series is designed to help auto repair shop owners get the most out of social media.
“Knowing how to execute a successful social media campaign is more crucial than ever. Social Media is no longer just a buzz word, it’s how customers connect and find you."–Robert Spitz, Snr VP Business Development
In this two day workshop, shop owners will learn:
- Reviews vs. Word-of-Mouth Advertising
- Making Social Media Work With Your Website
On Facebook, Yelp, and Google Plus:
- Why They Are Important for Your Business
- Setting Up and Using a Business Profile Page
- Getting and Responding to Reviews
- Linking Your Social Media Pages Together
“Thanks to everyone who attended our first “Mastering Social Media” workshop and made it such a success! We were overwhelmingly pleased with the turnout and positive feedback that we received from you.”–Brandon Thomas, Social Media Consultant
Follow this LINK to see pictures from Management Success’s first Mastering Social Media Workshop.
“Great Course!! Well done.”–T. Mckenzie-Top Shop Automotive
For more details and dates of our next Mastering Social Media Workshops, please contact Morgan Scott at Morgan.Scott@ManagementSuccess.com.
www.managementsuccess.com
Search Engine Optimization (SEO) is crucial in getting more visitors to your website and getting ahead of your competitors. You may have realized – after a while of getting almost no phone calls originating from your website – that first-page rankings are not as simple as they seem. Even if you have a great website, if it is at the bottom of search results, then it is losing you money. So what can you do about this?
FACT: Top-rank listings in search engine results are created by organic search traffic, not “pay per click” or paid-for ads. Website owners always seem to want an SEO “magic bullet” to increase their rankings, but the organic search traffic is what maintains certain websites at the top of the list.
In order to get on the first page, a lot of thought, research, and work must go into your SEO. One vital strategy for achieving this is to use specific keywords and revolve your website’s content around these keywords. Remember, your future clients are out there typing specific words into that search engine – those words should lead straight to your website!
FACT: SEO is constantly evolving. You’ll notice that when you type the same phrase into a search engine one week, and then again on a later week, the results are never the same. It is proactive marketing that always keeps your website ranking high.
The goal is to modify your SEO strategy to make sure your website always ranks high in search results. An extra step would be to have your SEO maintained by a professional who not only understands the changing nature of SEO, but also understands the ins and outs of the automotive industry. That way, he or she will know exactly what needs to be updated in order for the website to remain at a high level and attract customers.
It can take time to get on that first page, but when you do, the payoff is great – increased calls, new clients, and more income for your shop!
If you need help with your website, want to get better rankings, or would like a free analysis of your website, visit us at www.mswebpros.com.
If your site is not responsive, it’s time for an upgrade.
For quite a while, Google has made clear its preference for responsive web design, but never claimed to rank any particular URL format above another as far as SEO goes. Now, it looks like Google may actually demote websites that are not mobile-friendly. So, if you're looking for a New Year’s resolution, how about going responsive in 2015?
With responsive design, a website’s URL and HTML code stay the same regardless of the type of device it is being viewed on (such as desktop, tablet, or mobile), but the display renders differently (i.e. “responds”) based on the screen size. You can count on perfect readability on any device, along with a well-structured appearance. (Check out our blog “So What’s the Deal with Responsive Sites?” for a more in-depth discussion of responsive design.)
Google prefers responsive websites over redirects.
As an aspect of its overarching goal to improve the internet user experience, Google has rolled out several ranking updates that favor responsive sites over non-responsive sites. According to Google, having one URL makes it easier for internet users to interact with a webpage and enables Google’s “algorithms to assign the indexing properties to your content.” It is also more efficient when Google is crawling your content because Google does not have to crawl multiple pages.
In the past, we offered clients a mobile redirect, which essentially transferred mobile users to a different version of the website that we formatted for mobile use. While having a mobile-friendly option is good, it is not the same as having a responsive site. A responsive redesign involves putting your website on an entirely different platform, not just changing the HTML code.
Check us out at MSWebPros.com
