Management Success! Receives Award for Excellence in Advertising

Readex Research recently conducted a survey sponsored by FenderBender magazine studying people’s perceptions of advertisements. The results of the survey revealed what types of advertisements communicate the most effectively to FenderBender readers.

The advertisements for the study were chosen from FenderBender’s August 2015 issue. The respondents were asked to report how they perceived each advertisement. The first method of reporting was to choose one of three categories (attention-getting, believable, or informative) to which they felt the advertisement belonged; the second was to provide their own personal feedback on what message or feeling the advertisement conveyed to them. 

The Management Success! advertisement is directed toward auto shop managers who are having a difficult time effectively managing their employees, thus creating a “black hole,” which pulls their employees’ production down and prevents the shop from becoming highly profitable. The main goal of the advertisement is to encourage the managers to take the Management Success! Black Hole quiz to find out what areas of their management need improvement. 

For more information about Management Success’ training and consulting services, please visit www.managementsuccess.com. 

About Management Success!

Management Success! is an auto industry consulting firm that specializes in elevating the quality of life of shop owners all over the US and Canada. Founded in 1993 and headquartered in Glendale, CA, Management Success! helps shop owners become effective managers in order to increase profits. The Management Success! team believes shop owners deserve to be well-compensated for their hard work. Management Success! fully arms shop owners with every executive ability needed to win.

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Please contact Morgan Scott at Management Success’ Marketing Department at Morgan.Scott@managementsuccess.com or (818) 500-9631 for more information regarding Management Success! conventions and training programs.

FIND THE BLACK HOLE IN YOUR SHOP!
TAKE THE BLACK HOLE TEST!

Don’t Risk Falling Down the Google Rankings

If your site is not responsive, it’s time for an upgrade.

For quite a while, Google has made clear its preference for responsive web design, but never claimed to rank any particular URL format above another as far as SEO goes. Now, it looks like Google may actually demote websites that are not mobile-friendly. So, if you're looking for a New Year’s resolution, how about going responsive in 2015?

With responsive design, a website’s URL and HTML code stay the same regardless of the type of device it is being viewed on (such as desktop, tablet, or mobile), but the display renders differently (i.e. “responds”) based on the screen size. You can count on perfect readability on any device, along with a well-structured appearance. (Check out our blog “So What’s the Deal with Responsive Sites?” for a more in-depth discussion of responsive design.)

Google prefers responsive websites over redirects.

As an aspect of its overarching goal to improve the internet user experience, Google has rolled out several ranking updates that favor responsive sites over non-responsive sites. According to Google, having one URL makes it easier for internet users to interact with a webpage and enables Google’s “algorithms to assign the indexing properties to your content.” It is also more efficient when Google is crawling your content because Google does not have to crawl multiple pages.

In the past, we offered clients a mobile redirect, which essentially transferred mobile users to a different version of the website that we formatted for mobile use. While having a mobile-friendly option is good, it is not the same as having a responsive site. A responsive redesign involves putting your website on an entirely different platform, not just changing the HTML code.

Check us out at MSWebPros.com

FIND THE BLACK HOLE IN YOUR SHOP!
TAKE THE BLACK HOLE TEST!