Thursday, January 22, 2015

Management Success Clients in the News

Unconventional Marketing
Tom Kaiser
Jim Anderson of Iowa’s Anderson Automotive uses unconventional tactics to draw customers.

You’re driving down the road when something catches your eye in the side view mirror. What? No. That couldn’t possibly be...

You blink twice, shake your head and look again—sure enough, that’s an upside down van passing you in the left lane.

Confused and questioning your mental fitness to drive, the van—or whatever it is—approaches with its wheels in the air, and side graphics that ask, “Wanna know why?” Aside from its name, “Belly Up Van,” the only other markers are a QR code and logos for both Facebook and Twitter. 

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Encouraging Young Women into the Industry

Anna Zeck
Shop owner Lynnetta Rogers, one of the founding members of the WE CARE board, discusses the group’s mission.

The tech shortage is no surprise to most of the auto repair industry. With the ongoing shortage of people trained and skilled in auto repair technology, WE CARE was founded by a number of female automotive professionals to raise awareness of the auto repair industry as a viable career path for women, as well as men.

Lynnetta Rogers, owner of 2nd-to-None-Service in Moriarty, N.M., and one of the board’s founding members, recently discussed the goals of the group and how the group plans to tackle the technician shortage.

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Monday, January 12, 2015

Management Success! Weekend Workshop

Over 100 automotive professionals from the US and Canada attended management workshops at the Management Success! headquarters in Glendale, CA. Topics on communication, sales, getting compliance to orders, employee management, and financial control were delivered over a five-day period.  
"In this past weekend of workshops, I have learned a lot of new ideas to implement at the shop. I truly enjoyed learning new techniques for the shop such as employee bonus plans. What I found really helpful was how to take control of the phone calls, and that is something I am going to implement starting TOMORROW! The instructors rock! Thank you for teaching us all this great material so that we can succeed at our shop." -O.G.
"In the first two-months on the program, our average repair order increased from $295 per ticket to $492. And with our margins correctly set we made way more money! We’ll make use of today’s new tools to create new bonus plans, set new financial quotas, and plan to increase our percentages and our pay! Thank you to the instructors. You did a great job!"  -R.S.

Friday, January 9, 2015

Don’t Risk Falling Down the Google Rankings

If your site is not responsive, it’s time for an upgrade.

For quite a while, Google has made clear its preference for responsive web design, but never claimed to rank any particular URL format above another as far as SEO goes. Now, it looks like Google may actually demote websites that are not mobile-friendly. So, if you're looking for a New Year’s resolution, how about going responsive in 2015?

With responsive design, a website’s URL and HTML code stay the same regardless of the type of device it is being viewed on (such as desktop, tablet, or mobile), but the display renders differently (i.e. “responds”) based on the screen size. You can count on perfect readability on any device, along with a well-structured appearance. (Check out our blog “So What’s the Deal with Responsive Sites?” for a more in-depth discussion of responsive design.)

Google prefers responsive websites over redirects.

As an aspect of its overarching goal to improve the internet user experience, Google has rolled out several ranking updates that favor responsive sites over non-responsive sites. According to Google, having one URL makes it easier for internet users to interact with a webpage and enables Google’s “algorithms to assign the indexing properties to your content.” It is also more efficient when Google is crawling your content because Google does not have to crawl multiple pages.

In the past, we offered clients a mobile redirect, which essentially transferred mobile users to a different version of the website that we formatted for mobile use. While having a mobile-friendly option is good, it is not the same as having a responsive site. A responsive redesign involves putting your website on an entirely different platform, not just changing the HTML code.

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